中文摘要：

体验经济背景下，基于信息技术的线上线下整合能力（包括购前整合能力、购中整合能力、购后整合能力）是O2O企业的核心能力，对顾客体验具有正向影响。与线下商家的合作关系是O2O企业重要的社会资本，可正向调节线上线下整合能力与顾客体验之间的关系。O2O企业为获得持续竞争优势，必须充分重视与线下商家的合作关系，充分利用线上线下整合能力改善顾客体验。具体可以采取两方面措施，一是充分发挥自身技术优势与线上优势，尽量提高自身线上线下整合能力，为改善顾客体验创造可能性；二是重视线下商家的重要作用，努力提高自身与线下商家的合作关系，促使顾客体验得到改善。

英文摘要：

Under the background of Experience Economy,it is an important question that how O2O firms improve customer experience through the capability for integrating online and offline.Based on the framework of Resource-Based View(RBV),the authors build a conceptive moderator model of partnership based on the relationship between IT-enabled online and offline integration capability and customer experience,and analyze the partnership between O2O enterprises and physical providers.It is found that,as the key capability of O2O firms,the IT-enabled online and offline integration capability(including pre-purchase integration capability,purchase integration capability,and post-purchase integration capability)has positive impact on customer experience;as a kind of social capital of O2O firms,the partnership between O2O firms and physical providers has positive moderating effect on the relationship between online and offline integration capability and customer experience.To further improve the capability for online and offline integration and improve partnership between O2O firms and physical providers,the O2O firms should,first,give full play to the role of their technological advantages and online advantages,do their best to improve the capability for online and offline integration,and provide more possibilities for the improvement of customer experience;and second,they should pay more attention to the important role of physical providers,try to improve the partnership between themselves and the physical providers to improve customer experience.