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中文摘要：
[目的／意义]基于系统动力学原理分析社会网络信息生态链运行机制，为社会网络信息生态链的运行和管理提供参考。[方法／过程]采用系统动力学方法，分析社会网络信息生态链的构成因素、影响因素及其相互作用关系，揭示社会网络信息生态链运行机制。[结果／结论]指出社会网络信息生态链的3种运行机制分别为一对一运行机制、一对多运行机制与复合型运行机制，并针对现有社会网络信息生态链运行机制中存在的不足，提出相应的优化策略。
英文摘要：
[ Purpose/significance] Analyze the operating mechanism of social network information ecological chain based on the system dynamics theory, which provides reference for the operation and management of social network information ecological chain. [ Method/process] Analyze the interactive relationship of the component factor and the influencing factor of social network information ecological chain and reveal the operating mechanism of it with system dynamics method. [ Result/conclusion] Come to a conclusion that the three types of the operating mechanism of social network information ecological chain are one-to-one operating mechanism, one-to-many operating mechanism and compound operating mechanism. Put forward the corresponding optimization strategy according to the shortcomings of the existing operating mechanisms of social network information ecological chain.
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