文章以描述第三方交易平台信息生态系统的网络模型作为逻辑起点,通过建立信息生态系统的结构模型,分析我国信息生态系统结构反映出的利益整合的链状分布、有向搜索平均路径短和度高的节点优先链接三个拓扑性质,并由此映射出交易平台系统在运行机制、搜索机制和风险机制中表现出渠道垄断带来的系统低效率状态、智能引导下的搜索效率大幅提高和平台系统动态稳定中伴随脆弱性的系统特性。
The logical starting point of this research is the network model of the system of third-party trading platform, then establishes structure model of the system and analyzes the topological properties, including the compositions of the system are in the form of chain of interest alliance; searching the target in the third-party electronic trading platform system only needs in the short average path length; the nodes of high degree show the feature of priority links. The three topological properties reflect three system characteristics, including the low efficiency of the mechanism; the high efficiency of the targets search mechanism; the stability of the system is system is because of the channel monopoly in operating searching is because of the accompanied by vulnerability intelligent navigation in the in the risk mechanism.