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中文摘要：
[目的／意义]研究信息生态视角下网络平台发展的相关问题，为网络平台的评价提供参考与依据。[方法／过程]使用生态学和信息生态学相关理论，在剖析网络平台成长能力内涵和培育要素的基础上，构建相应的评价指标体系，并应用信息生态位适宜度分析对评价指标体系进行测度，采用纯语言多属性群决策方法采集专家评估数据。最后以一淘网网络平台为应用算例进行实证研究。[结果／结论]通过信息生态适宜度模型可定量分析网络平台的信息生态环境适应能力和持续发展能力，对网络平台的成长能力进行评价，为信息生态系统平衡研究提供新的视角。
英文摘要：
[ Purpose/significance ] This paper studies issues related to the development of network platform under the information ecological perspective, and provide reference and basis for the evaluation of the network platform. [ Method/process ] This paperuses the relative theories of ecology and information ecology, on the basis of analyzing the connotation and elements of network platform growth capacity, builds the evaluation index system. Combined with the informative niche-fitness method tomeasure the evaluation index, it adopts the method of multi-attribute group decision-making under pure linguistic information to collect data assessed by experts. Lastly, it takes yitao, com as an example to conduct empirical research. [ Result/conclusion] opment capacity through information research information provides a new Information network platform performance ecological adaptation and sustainable develniche fitness, growth capacity is evaluated as the network platform balanced ecosystem perspective
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