新常态下我国消费成长呈现出新的特征——消费需求的个性化、多样化,消费行为的理性化,消费产品的服务化和消费方式的现代化等;同时,也面临系列的供给约束——公共品供给不足、中高端产品供给不足、服务性消费供给不足及消费环境不良等。由此,新常态下中国消费成长供给侧结构性改革思路,应以推动消费政策供给方式转变为关键,以扩大公共品供给、完善产品供给体系和优化消费环境等为重要内容,扭转供需错配,完善供给体系,推进消费成长。
Under the new normal circumstances, the consumption growth in China has presented a new characteris- tic individuality and diversification of consumption demand, rationality in consumption behavior, service nature of con- sumption products, and modernization of consumption patterns. At the same time, it also faces a series of supply con- straints inadequate supply of public goods, inadequate supply of higher-end products, inadequate supply of service con- sumption, and undesirable consumption environment. As a result, under the new normal circumstances, China's supply-side structural reform for consumption growth shall take the promotion of the shift of consumption policy as the key issue, and take the expansion of public goods supply, improvement of the product supply system, and optimization of the consumption environment as important content, so as to reverse the mismatch between supply and demand, to improve the supply system, and to promote consumption growth.