随着我国银行业市场竞争的加剧,客户关系管理已日益成为商业银行提升自身市场竞争能力的有效工具。商业银行客户关系管理战略结构模型的构建是商业银行进一步提高客户关系管理效率的基础,而理论模型的构建过程必须以密切联系于我国商业银行的客户关系实践经验。因子分析可以为理论模型提供较好的信度和效度检验,从而提高了理论模型的应用价摘。
The CRM has become a kind of important implement to raise theirs market competition advantage with the development of market competition of commercial banking. The establishment of strategy structure model of commercial banking CRM is the fundament for commercial banking to raise the CRM efficiency. FA may provide valid credit and validation certification for theory model and then promote its application valuation.