在后现代社会,服务经济在促进经济发展和就业方面越来越重要。随着服务行业竞争的日益加剧,服务企业需要不断进行新服务开发,从而获得竞争优势。顾客参与新服务开发过程,有利于促进知识的转移。顾客作为知识转移的发送方,其转移知识能力和意愿具有积极的影响,顾客的转移能力和意愿可以视为顾客人力资本。文章在文献回顾和综述的基础上,研究了顾客参与服务创新行为和知识转移的关系,并构建一个基于顾客人力资本中介机制的理论模型,试图进一步揭示顾客参与和知识转移之间关系的内在机制。最后探讨了本文的不足和未来的研究方向,为下一步实证研究提供了理论基础。
In the postmodern society, the service economy is more and more important in economic progress and employment. With the increased competition, service companies need to develop new service constantly in order to gain competitive advantages. The role of customer involvement in the new service development is emphasized to improve the success of new service development. Customers' knowledge transfer capacity and willingness have positive impacts, and can be seen as the customer human capital. Based on the literature review, this paper analyzes the relationship between customer involvement in service innovation and knowledge transfer, and develops a theoretical model focusing on the mediating mechanism of customer human capital so as to explore the internal mechanism of the relationship between customer involvement and knowledge transfer. Finally, the paper points out the limitation and future research directions.