中文摘要：

经过30多年的发展，散打取得一些成就的同时也面临难以持续发展的困局：缺乏群众基础，重视竞技、执着入奥却希望渺茫，失去传统特色，在西方体育盛行和东亚搏击类项目的竞争下将面临生存危机。从发展导向角度，探寻造成项目发展困局的根本性原因和走出困境的关键所在。通过专家访谈和资料分析发现：散打项目以往发展导向是竞技金牌导向，虽曾带来国内竞技散打的快速发展，但使得散打发展偏离人们的需求且成本高昂，必然导致散打发展困局的出现。反思以往的竞技金牌导向，并以人们的需求为出发点，散打项目的发展才能走出困局。

英文摘要：

After thirty years＂ development, Sanda obtained some success but faced a development dilemma, such as the lack of mass base, focus on competitive, little hope of dedication into the Olympic Games, the lost of traditional features. Sanda faces a new crisis under the population of Western sports and competition from East combat sports. In this study, from the perspective of development orientation, we explored the fundamental cause of the predica- ment of development and the key out of the woods. Through expert interviews and information inquiries found that Sanda is a gold medal-oriented sport. The guide has brought the rapid development of competitive Sanda, but necessarily led to Sanda＂ development predicament for deviation from people＇s de- mands and high costs. We should reflect on the gold medal-orientation in the past and calibrate according to people＇s needs so as to get out of the develop- ment dilemma.