中文摘要：

珠三角地区高铁、城际轨道交通系统的快速发展，给传统道路客运企业带来巨大的竞争压力。面对客流分担率逐年下滑的严峻考验，结合当前旅游交通的发展趋势，传统道路客运企业迫切需要探索新的运营模式。通过构建科学合理的“旅游+交通”的信息平台，提供无缝衔接高服务水平的运输服务，实现“旅游+交通”创新转型，为经营状况每况愈下的道路运输企业注入新的经济增长点，在当前道路运输企业转型过程中显得尤为重要。

英文摘要：

The rapid development of high-speed rail and inter-city rail transportation system in the Pearl River Delta region has brought enormous competition pressure to the traditional road transport enterprises.Facing the severe test that the share rate of passenger transport is declining year by year,along with the current development trend of tourism traffic,the traditional road transport enterprises urgently need to explore new operation mode.This paper proposes providing seamless high service level of transportation services through the construction of scientific and reasonable Tourism Plus Transportation information platform to achieve innovation and transformation,which would bring a new economic growth point and of particularly importance for the deteriorating operating conditions of the road transport enterprises.