首先对电子商务技术扩散的涵义进行了研究,对电子商务技术扩散的概念进行了界定,然后对电子商务技术扩散系统的构成要素进行了分析。在以上分析的基础上,以创新扩散理论为基础建立了电子商务技术扩散的过程模型,并且对其扩散过程进行了深入分析。
The paper studies the meaning of e-commerce technology diffusion and defines its concept. Then, the paper analyzes the components of e-commerce technology diffusion system, establishes e-commerce technology diffusion process model based on innovation diffusion theory, and analyzes the diffusion process in-depth.