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中文摘要：
近年来,创新企业的技术外部商业化发展迅速,但正向＂收益效应＂与负向＂利润侵蚀效应＂的困境日益突出。基于情景观,探讨外部情景因素中占有机制与技术市场对技术外部商业化战略收益——产品导向收益与技术导向收益的影响机制。实证研究基于问卷调查的142家创新企业数据,运用OLS回归,检验外部情景因素影响技术外部商业化战略收益的相关假设。研究表明,外部情景因素中的专利保护、技术动态性、技术交易频率对技术外部商业化的产品导向收益有显著正向作用;而对技术导向收益的影响,仅有技术动态性有显著正向作用,专利保护与技术交易频率无显著作用。
英文摘要：
External technology commercialization （ETC） has become common practice for innovative firms recently, but the revenue dilemma between ＇Revenue Effect＇ and ＇Profit Dissipation Effect＇ is becoming obvious. The paper takes a contingency perspective to analyze how appropriation regime and technological market influence strategic revenue, product-oriented revenue and technology- oriented revenue. Furthermore, the hypotheses of how firms external factors affect the strategic revenue are tested in this study by survey data from 142 Chinese innovation firms by OLS regression. The results demonstrate that environmental antecedents concerning patent protection, technological turbulence, and transaction frequency have positive effects on product oriented revenue, but they have no effects on technology oriented revenue except that technological turbulence has positive effects on technology oriented revenue.
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