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中文摘要：
关于框架效应的解释的认知理论一直存在着分歧，一个可能的原因是领域特定性。文章以创业风险决策为背景，检验了框架效应的认知理论解释。以211名有工作经验的文科专业学员为样本，通过被试间设计的实验并辅以问卷的方法，研究比较了三个竞争性认知理论，即展望理论、模糊痕迹理论和概率心理模型对创业风险决策情境下框架效应的解释力，结果发现模糊痕迹理论的解释力最佳。结果支持了框架效应存在领域特性的观点。
英文摘要：
There are disagreements with the cognitive theory for framing effect, scholars attributed it to domain specialty. Taking entrepreneurial risky decision - making as background, this study testified the cognitive theory for framing effect. Based on 211 samples with work experience and arts specialty,through between - subject design experiment which supplemented with questionnaire, the study compared the explanations of three competing cognitive theories, namely, prospect theory, fuzzy -trace theory and probabilistic mental model. The results showed that fuzzy - trace theory had the best fit. The results confirmed the arguments that framing effect was domain - specific.
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