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中文摘要：
框架效应是行为决策中的经典“异像”。以往研究大多以亚洲疾病问题为决策情景，以学生为被试，本研究改变该做法。在中国背景下，以有工作经验的被试为样本，以创业风险决策为情景，通过被试者间设计的实验室实验，研究探讨了框架效应的大脑半球定位。结果表明，右脑激活条件下更容易出现框架效应，与此相应的，倾向以整体／启发式思维的个体更易出现框架效应。文章还对未来研究做了展望。
英文摘要：
The framing effect is a classic anomaly in behavioral decision-making. Most of past studies were focused on Asian disease problems and took samples from students, but the present study attempted to alter this paradigm. In the Chinese background, and with administrators of enterprises as samples and entrepreneurial risk decision-making as the situation and through between-subject lab experiments, the study explored the neurological basis of the framing effect. The results showed that when activated by the right hemisphere, the framing effect showed up more often. In line with this, people who tended to think in a holistic/heuristic way were more susceptible to the framing effect. Limitations and future studies were discussed.
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