在梳理常用的CSIK评价方法的基础上,选取医药行业30家上市公司的数据,以国内常用的因子分析法和相同权重法评价这些样本企业,并将得出的排名与“中国上市公司口碑榜”进行比较,结果显示,相同权重法的评价结果更符合实际情况。与因子分析法、相同权重法相比,KLD评价法简单、全面,更加具有优势,未来将可能成为中国CSR评价的另一种重要方法。
Based on reviewing the general evaluation methods of CSR, this paper chooses the data of 30 listed companies of medical industry to evaluate those sample enterprises with the frequently-used factor analysis and same weight method and make a comparison of the ranking and the "Chinese Listed Corporations' Word of Mouth". The study shows the same weight method better conforms to the reality. Compared with the factor analysis and same weight method, KLD method shares the advantages of simplification comprehension. In the future, KLD method will become another important evaluation method of CSR in China.