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中文摘要：
针对季节性产品销售时间有限，需求难以预测的特性，从在线策略与竞争分析的角度．为销售商设计了不同情形下的降价策略，并证明了所给策略具有最仇竞争比；针对允许多砍降价情形分析了降价次数与竞争比的关系，为制定可行降价次数提供了依据．通过数值算例，验证了所给策略的可行性与有效性．
英文摘要：
Taking into account the limited sales period and uncertain demand of seasonal products, the online strategy and competitive analysis were introduced to design markdown pricing strategy specific to various situations for retails. The given strategy is proved having the optimal competitive ratio. Moreover, the relationship between the number of price markdown and competitive ratio was analyzed for how todesign markdown pricing strategy. The feasibility and effectiveness of the given strategy was presented according to the analysis of numeric examples.
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