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中文摘要：
普适商务是一个较新的研究领域，相关理论和应用尚不成熟，特别是针对普适商务的信任研究，由于缺乏消费者的直观体验，很难收集到真实的测度数据。本文基于设备视角，引入UTAUT2模型，从5个方面的因素（隐私关注、信任倾向、绩效期望、便利条件、享乐动机）出发．选择可穿戴设备对普适商务的初始信任进行研究。通过问卷调查，收集了266份有效问卷，采用结构方程模型进行了实证分析，结果发现隐私关注、信任倾向及UTAUT2模型中的便利条件、享乐动机因素在p〈0．001水平下对普适商务的初始信任有显著影响，说明基于可穿戴设备的普适商务活动是个隐私性、娱乐性、个性化较强的消费领域。研究的结论可以为可穿戴商务的信任研究提供借鉴。
英文摘要：
Ubiquitous commerce is a relatively new study field, and the relevant theory and application is not mature, especially for trust and adoption research of u-commerce. Due to lack of direct experience of consumers, it is difficult to collect true data to measure. In this paper, based on the perspective of device, introducing the UTAUT2 model, from five factors （privacy concern, trust propensity, performance expectancy, facilitating conditions, hedonic motivation）, we establish a conceptual model of initial trust in u-commerce based on wearable device. Through a questionnaire survey in which 266 valid questionnaires were collected, an empirical analysis of SEM is carried out. Most of all assumptions have been accepted. The conclusion is valuable to future researches on u-commerce.
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