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中文摘要：
由于市场的不确定性,致使零售商的营销状况存在一定风险,从而会导致零售商出现后悔情绪并对其决策产生影响。为此,研究了在市场需求不确定情况下由一个理性供应商和一个后悔规避零售商组成的二级供应链的回购契约协调问题,并通过算例进一步分析了后悔规避程度对零售商最优订货量和供应链最优回购价格的影响。结果表明,即使考虑了零售商的后悔情绪,只要参数取值恰当,基于后悔规避的回购契约也能够实现二者间的协调。后悔系数对零售商最优订货量和供应链最优回购价格的影响依赖于零售商对缺货后悔和剩余后悔的偏好程度。
英文摘要：
Because of the uncertainty of the market,there exist some risks in the sales volume of the retailers.So that retailers can feel regretful which can influence their decisions.Therefore,this article investigated the coordination of the supply chain that consisted of single rational supplier and single regret aversion retailer under the circumstances where the market demand was uncertain via buy-back contract.And a numerical analysis was conducted to explore the impact of the retailer＇s risk aversion on its optimal order quantity and the optimal buy-back price of the supply chain.The result showed that after taking the regret aversion of the retailer into consideration,if parameters were assigned properly,the buy-back contract would be able to coordinate the supply chain.The impact of the regret coefficients on the retailer′s optimal order quantity and the optimal buyback price of the supply chain relied on the retailer＇s preference for surplus regret and shortage regret.
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