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中文摘要：
随着计算机的广泛使用和网络技术的不断进步，在网络交易过程中收集、利用和出售个人隐私数据的现象十分普遍。网络隐私的侵犯问题已成为信息社会的最大困扰之一，如何有效地保护个人的网络隐私成为亟待解决的问题。本文首先介绍了网络隐私保护的出现及其发展；其次，对网络隐私的价值问题以及电子商务中的信任问题进行讨论，重点探讨了目前网络隐私保护的4种方式；最后给出了网络隐私问题未来的研究方向。
英文摘要：
With the extensive use of the computer and the continuous progress of the Internet technology, it＇ s common to collect, use and sell personal privacy data in network marketing. Impinging on Internet privacy has become a big harassment in information society. How to effectively protect the personal privacy on the Internet has become a problem urgently to be solved. This paper firstly introduces the purpose and development of Internet privacy protection. Then, it discusses the value of Internet privacy and the trust in electronic business with emphasis on the 4 methods of Internet privacy protection. Finally, the directions of Internet privacy research are described.
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