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中文摘要：
文章针对演出观设计程序初期意象设定的宽泛不可确定性，提出数字装备设计的新程序。通过导入产品识别战略。从对企业品牌的意象分析中获取意象，考虑数字装备产品自身的特点，井结合演出观原有程序，以TK坦克品牌为案例应用该设计程序，验证了该设计程序的可行性。在数字装备的设计中。将产品识别战略与演出观设计程序结合到一起。可设计出符合企业文化的产品，令具技术理性特点的数字装备产品具有感性特点，可更好地打造品牌。
英文摘要：
To solve the HYPERLINK ＂C：lUsers/Administrator/AppData/Local/Yodao/DeskDict/frame/20151126213212/ javascript：void（0）;＂ uncertainty of Product Image （PI） setting in the early stage of the Cultural Perspective （CP） design process, this paper provides a new design process for Numerical Control Equipment （NCE）. It is based on the original process of CP design process, combined with the PI strategy, obtained the PI from the analysis of Corporate Identity （CI）, and considered the features of the NCE. Taken the TK brand as a case study, it verified the feasibility of the design process. The CP design process began with the PI setting, while the PI could be explored from the CI analysis. During the appearance design for the NCE, combining the PI strategy and the CP process, these rational products could be designed with emotional features. Meanwhile, these features could be extended in the future products, and promoted the brand level.
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