欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
珠宝O2O（Online to Offline）是一种全新的珠宝电子商务模式,是在B2C（Business to Customer）电子商务模式的基础上发展形成的。它有效地将B2C模式与传统的店铺模式联系起来,形成线上线下的紧密互动。在O2O模式中,商家可以线上揽客、发布商品信息、介绍商品特色、提供在线服务;消费者可以在线上搜集商品信息、比较商品价格、感受商品特色、实现在线支付,通过商家与消费者线下的良性互动,提高了交易的效率,形成更大的交易规模。通过对O2O珠宝企业在网络信息传播、线上线下商品展示与顾客体验、互动信息的共享、网络营销的竞争、线上线下服务的专业程度等方面优势和劣势的分析,归纳了珠宝企业从事O2O运营所具备条件：第一,足够的运营资本;第二,精确的市场定位;第三,专业的运营团队;第四,经营的业务具有创新和拓展的空间。
英文摘要：
Jewelry O2O（Online to Offline）is a new jewelry electronic business model,which is based on the B2C（Business to Customers）e-commerce mode.It effectively combines B2 C mode with traditional shops,forming the close interaction.In O2 O mode,the company can look for consumers,publish product information,introduce the characteristics of products,and provide online services.Also,consumers can collect information of products,compare the price,feel the goods characteristics,and achieve the payment online.O2 Oimproves the efficiency of the transaction,and forms a larger transaction through the positive interaction between companies and consumers.Through analysis on the advantages and disadvantages of O2 Obusiness of different jewelry companies in network information dissemination,online and offline merchandise display,customer experience,interactive information sharing,competition in the network marketing,and online and offline professional services,this study summarized four requirements to access O2 O mode：（1）A strong operational capital;（2）Accurate identification of the target market;（3）A professional operation team;（4）Abundant space of innovation and development of business operations.
同期刊论文项目
同项目期刊论文
期刊信息
位置：