相对于国际上的欧美日韩等动漫大国来说,我国的动漫产业发展较晚,在经济文化一体化、信息全球化的背景下,我国的动漫产业生存环境不容乐观。根据我国动漫产业发展现状以及行业特点,集群化发展是一种新思维,也是产业发展的自发态势需求。集群化发展下动漫产业的核心竞争力依旧是产业创新,只是产业创新的环境、特点发生了变化,集群化发展下更利于产业创新,集群化发展模式中的动漫产业创新内涵、特点、环境有待于进一步探讨和研究。
Compared with the advanced development in the cartoon countries,such as Europe,U.S,Japan and Korean,the development in the cartoon industry in our country is much slower.In the background of economic and culture combinations and global information,the development of our cartoon industry is not so optimistic.Depends the current development and characteristics of the cartoon industry in our country,the cluster development is not only a new concept but also a need from the industries natural development.Despite the change in its environment and characteristics,the core competitive advantage under the cluster development is still innovation.The cluster development gives advantages to the industry innovation.This paper will discuss the connotation,the characteristics and environment of cluster development module.