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中文摘要：
在回顾国外相关研究文献的基础上，文章从理论来源与关系辨识两方面对国外目的地品牌个性研究进行了归纳，清晰了目的地品牌个性研究与品牌个性理论、个性心理学之间存在着明确的层级递进关系，个性心理学中的特质与大五（BigFive）研究成果是品牌个性与目的地品牌个性研究的核心理论来源。同时也说明了，目的地品牌个性是目的地品牌资产研究中极富生命力的研究分支方向。学者们对目的地品牌个性的研究既有效继承了目的地形象的前期丰硕成果，同时也通过自我一致性理论，构建了目的地品牌个性、形象、目的地品牌化与游客自我形象之间的相互关系。这不仅在一定程度上丰富了品牌个性理论乃至个性理论的丰度与广度，同时，也为目的地品牌化研究指明了发展方向。
英文摘要：
This paper reviews literature published after the year 2000 on tourism destination brand personality. The selection criterion used was the words ＂ brand personality＂ contained in the topics or key words sections. To illustrate the development of destination brand personality from its theoretical roots and to provide a reference for domestic tourism destination brand research, the study also offers some commentary on both personality theory in psychology and brand personality theory in marketing. In relation to relevant foreign literature reviews, this paperexamines foreign destination brand personality from two viewpoints： theoretical sources and relationships between relevant concepts. Identifying the hierarchical progressive relationship between destination brand personality research, brand personality theory and personality psychology, the paper argues that personality psychology ＂Trait＂ and ＂Big Five＂ personality dimension research results form the core of the theory of destination brand personality. There are two points to be expounded. First, destination brand personality research stems from brand personality theory, and brand personality theory stems from personality psychology. Specific theoretical progressive and extensive relationships exist between the three theories＂ destination brand personality brand personality personality psychology＂. However, both the theory and approach behind destination brand personality are relativelysimple, with ＂Traits＂ and the ＂Big Five＂ being the only theoretical roots. It is noted that the evaluation of brand personality and destination brand personality are not properly defined. Second, tourism research involves many disciplines, including cuhurology, geography, anthropology, sociology, management, and psychology. However, the scope of tourism research should be expanded since research on brand personality and destination brand personality primarily relies on psychology and management. As psychology is the main theoretical foundation, tourism
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