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中文摘要：
[目的／意义]探索精细化阅读推广流程模式与评价方式，为高校图书馆开展阅读推广活动提供借鉴。[方法／过程]在文献调研基础上，以北京农学院图书馆为例，设计精细化阅读推广流程模式，并针对如何充分调查读者的阅读状况、明确读者的阅读需求点和兴趣点、策划阅读推广活动主题和形式、开展阅读推广活动、收集读者反馈意见、进行阅读推广效果评价等环节逐一进行分析，指出关键注意事项。[结果／结论]高校图书馆精细化阅读推广具有促进读者阅读、馆员成长、业务工作开展的良好效果，同时，良好的阅读推广效果也将促进精细化阅读推广的可持续发展。
英文摘要：
[ Purpose/significance ] The process pattern and evaluation of the elaborating reading promotion was de- signed, to provide important references on how to promote reading in university libraries. [ Method/process ] Through in- tensive literatures investigation, taking the theme activity “choose your favorite book” in Beijing University of Agriculture library as an example, and the process pattern of the reading promotion was designed. And all steps in the procedure were elaborated and analyzed, such as how to investigate readers＇ needs and interests, how to plan an interesting theme activity for reading promotion, how to collect the feedback of the readers in the activity, how to conclude the experiences after the activity, and so on. And special matters to be paid attention were also mentioned. [ Result/conclusion ] Elaborating activi- ties of reading promotion in university libraries can stimulate readers＇ interest in reading, promote librarians＇ progress, and boost the development of libraries, and these positive effects in turn will ensure sustainable development of reading promotion activities.
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