基于中国创业动态跟踪调查的数据,本研究考察了创业者成长期望、机会开发与新企业生成三者之间的关系。结果表明,机会开发行为对新企业生成具有明显的促进作用,而不同的成长期望影响机会开发活动的不同侧面,是创业行为选择的重要影响因素。具体而言,创业者对新企业的规模期望越高,越倾向于开展更多的资源整合和合法化活动,推动新企业生成;创业者对新企业的财务期望越高,越倾向于开展更多的市场营销和计划准备活动,推动新企业生成。
Based on the of survey datasets from China Panel Study of Entrepreneurial Dynamics, this paper explores the relationship among entrepreneurs' growth aspiration, opportunities exploitation and new venture creation. Research shows that opportunities exploitation plays a significant role in new venture creation. However, Different growth aspiration promotes different aspects of the activities of opportunities exploitation, growth aspiration is the important factor influencing the choice of entrepreneurial behaviors. Specifically, the higher of size aspiration, entrepreneurs tend to do more activities in resourcing and legitimating, thus push forward new venture creation; The higher of finance aspiration, entrepreneurs tend to do more activities in marketing and planning, thus push forward new venture creation.