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中文摘要：
随着新兴媒体的快速发展,校报生存空间面临前所未有的挑战,校园主导媒体的地位岌岌可危,传播效果不尽如人意。笔者结合调查统计数据,阐述了影响高校校报发展的重要因素,并提出增强高校校报传播效果的对策：解放思想,更新办报理念;创新传播内容,提高校报的深度和广度;积极进行校报信息化建设,努力实现＂报网融合＂。
英文摘要：
With the rapid development of new media,the living space of college newspapers is facing hitherto unknown challenge and its position as leading medium in the campus is precarious because of its unsatisfactory dissemination effect.In this paper,the important factors affecting the development of college newspapers are explored by analyzing the data obtained in an investigation and countermeasures as follows are put forward to enhance the college newspaper dissemination effect： emancipate our minds and renew the idea of running a newspaper;improve the content of newspaper and enlarge its depth and breadth;realize the informationization to achieve ＂newspaper and network integration＂.
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