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中文摘要：
针对确定不同航次、不同周期邮轮的最优销售价格,运用需求学习法的思想及原理,对邮轮不同航次每个周期的最优销售价格进行估算.首先,结合实测数据与历史数据对舱位需求函数的参数大小进行动态估算;其次,以收益最大化为目标,建立线性规划模型确定未来各航次下一周期的舱位销售价格,最终实现对销售价格的动态调整与估算.结果表明,建立的动态定价模型能够较好地估算出邮轮不同航次、不同周期的最优销售价格,帮助邮轮公司及时了解消费者的最大意愿预定价格和未来市场需求情况.最后还对建模过程中存在的一些不足之处进行了分析,并提出了一些关于模型改进的参考建议.
英文摘要：
In order to determine the cruise ship＇s optimal selling price of different voyage number and cycle,we apply the demand learning method to estimate the optimal selling price of each cycle in different voyage number.Firstly,the parameter size of space demand function is estimated dynamically by considering the measured data and historical data.Secondly,targeting at maximizing the profit,the linear programming model is established for determining future voyages space price of next cycle,and ultimately achieving the dynamic adjustment and estimation of sales price.The result shows that,the dynamic pricing model can estimate the cruise ship＇s optimal selling price of different voyage number and cycle,and help cruise ship companies understand the consumer＇s ideal book prices and future market demand.Lastly,deficiencies in the modeling process are offered and suggestions on the improvement of the model are put forward.
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