旅游与现代社会的关系是旅游社会学的核心问题之一。从旅游社会学宽广视野和"跨文化比较"独特视角,并结合多年旅游一线实践的经验和市场调查资料,对东西方跨文化旅游者这一社会群体的"文化习性"进行思考。分别从心里认知、价值和行为取向、交互模式等影响跨文化旅游交际的层面加以比较研究,解读不同社会背景旅游者的"交互习性"。
The relationship between tourism and modern society is one of the core issues of tourism sociology.By using marketing feedback of the Yangtze River delta intercultural tourism as an individual case,this article attempts to use the wide view of tourism sociology and the unique view of intercultural comparing which combine with the 30 years particle experience of the author,to think the ‘cultural habits’ of the special social group,East-West intercultural tourists,and comparatively investigate from cognition,value and behavior approach and interactive models respectively which influence intercultural tourism communication,and unscramble the ‘interaction behavior’ of the tourists from different social backgrounds.