欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
本文选取禅宗少林音乐大典为研究对象，研究了入境游客对传统文化旅游产品的评价与整体满意度、推荐意识、再现赏意识之闯的关系。通过因子分析法萃取出入境游客对传统文化旅游产品的评价因子为3项（传统性、教育性、魅力性）；除职业变量之外，其他性别、年龄、学历、家庭收入、国籍等变量下，传统文化旅游产品的评价因子存在显著性的差异。多重回归分析验证了传统性因子、教育性因子、魅力性因子与游客的整体满意度、再观赏意识之间有显著的正相关关系；教育性因子、魅力性因子与推荐意识之间有显著的正相关关系。
英文摘要：
The paper, choosing Zen Music Shaolin Grand Ceremony as an object of study, analyzes the correlation between inbound tourists＇ evaluation about traditional cultural tourism products and their overall satisfactory degree, awareness of recommendation and revisit. Three evaluation factors （traditional, educational and charming factors ） are extracted through factor analysis. Under variables of gender, age, educational background, income and nationality, evaluation factors show significant differences except for occupation variable. Multi - regression analysis tests that there is significantly positive relationship between traditional, educational, charming factors and overall satisfaction and awareness of revisit on the part of tourists. And there is also positive relationship between educational, charming factors and awareness of recommendation.
同期刊论文项目
同项目期刊论文
期刊信息
位置：