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中文摘要：
儒商,是在实际商业活动中践行儒家价值观的企业家和商人,他们秉承传统经济伦理思想,努力实践着'义'与'利'的均衡。工具理性的泛滥造成西方经济组织和个人对于成本与收益之间过于线性化的要求,而金融风暴无疑是西方主流经济学'理性经济人'理论假设在现实社会中的悲剧再现。全球经济不能再单独依赖于这种片面强调工具理性,而忽视道德的价值观系统,具有东方思想文化底蕴的儒商理念,亟待重视和发扬。文章通过多学科交叉的视角,将'义以生利'作为研究儒商的切入点,尝试用现代计量方法来验证儒商精神(义)与企业绩效(利)之间的关系,以及儒家传统文化在现代社会中是否真的能够'经世致用'。
英文摘要：
Chinese modern Confucian entrepreneurs are these people who practice Confucian value in their business operations,inheriting the spirit of Chinese traditional economic ethic and making an effort to strike a balance between justice and interests.Owing to the abuse of instrument rationality,western economic organizations and individuals hold a linear request between costs and benefits.Meanwhile,there is no doubt that the financial crisis is the real tragedy of the assumption of rational economic man in wester...
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