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中文摘要：
现代粮食流通业是市场化、信息化高度发展的产业,只有充分发挥产业链主体的引领作用和＂互联网＋＂的融合功能,才能有效推动粮食流通产业的发展。本文基于全产业链视角,对河南地区粮食贸易参与的核心主体——种粮农户、粮食加工企业和粮食经纪人的粮食网上交易意愿、行为特征及其影响因素进行实地调研,并运用回归方法分析核心主体之间的影响关系、提炼网上交易的意愿与行为规律,以期为我国强化粮食网上交易、促进粮食现代流通和推动产业转型升级提供理论基础和对策建议。
英文摘要：
The modern grain circulation industry is highly market- oriented and informationization. Only by giving full play to the leading role of the industrial chain of the main and the ＂ Internet ＋ ＂ fusion function,can we effectively promote grain circulation industry. This paper made a survey on intention,behavior and influence of online grain transaction of participants —— farmers,grain processing enterprises and grain brokers in Henan province from the whole grain chain,analyzed the relationship between the core subjects with the regression method,and extracted the willingness and behavior of online trade,in order to strengthen online grain transactions,promote advanced circulation and industrial restructuring and upgrading in China.
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