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中文摘要：
电力市场化改革，导致发电企业经营环境的变化，原有的经营模式受到严重挑战。结合发电企业的特点，建立了发电企业的价值链模型，通过对发电企业增值过程中的生产经营活动进行分解，从中找出发电企业业务流程各方面和各环节上存在的问题，提出了相应的改进建议，并阐述了在市场化情况下发电企业业务流程各环节和各方面的应对策略，为发电企业适应市场、提高竞争力提出建议。
英文摘要：
Because of the electricity markets renovation, the business environment and management environment of companies have been deeply changed, and the traditional management pattern has been austerely challenged. The paper analyses the characteristics of the power generation eompanines and builds the value chain model of the power generation eompanines. Through decomposing the management and business process of value increment parts, it looks for the existing problem of every aspect of the power generaion companies process and give the correspond- ing improvement adviees by discussing the strategy of electricity generation companies in the market environment. The proposals are put forward so as the power generaion companies can adapt the market, and enhance their competitive ability.
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