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中文摘要：
随着互联网技术的飞速发展,互联网文化显得异常丰富多元。互联网技术具有开放性、去中心化、对等性及公平性等特征。互联网是隐喻,其表意方式有别于传统文化,且能够塑造使用者的思维。诸如云文化、物联网、大数据、虚拟世界及人工智能等互联网文化具有潜在的技术意蕴。通过次第展开试推互联网技术衍进逻辑和文化衍义逻辑,互联网技术与互联网文化之间的耦合关系可得到一定程度的显现。
英文摘要：
The development of the intemet technology produced a highly diversified internet culture. The intemet technology is featured by characteristics such as openness, decentralization, equivalence and fairness. The metaphor and rhetoric through which the internet convey meaning and shape users＇ thinking are different from those of traditional culture. The culture generated by the new internet technologies, such ks cloud computing, internet of things, big data, virtual reality and artificial intelligence, has technical implications embedded in it. Through unfolding the logic of technological develop- ment of the iuternet and semiotic evolvement of the internet culture, this paper intends to unfold the interactive relationship between the internet technology and the internet culture.
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