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中文摘要：
新闻学研究经过近百年的发展,虽然取得了一定的成绩,但学科知识体系的建设仍然不完善。走向符号学,有助于新闻学研究摆脱困境。但是,如果我们只是将符号学的理论和方法引入新闻学,并不能使新闻学真正得到升华,因为符号学并没有为新闻学带来独特的研究视角和理论观点。新闻学走向符号学的方式应该是在符号学的基础上,找到新闻学与符号学之间的本质关联。这个本质关联就是符号与媒介之间有密不可分的关系。新闻学应该利用符号与媒介之间密不可分的关系而走向媒介学。媒介学探讨的核心问题是＂以媒介的视角理解人类存在方式＂,这也是媒介学能够为新闻学带来的独特的理论视角。
英文摘要：
After nearly 100 years of development,The study of journalism has made some achievements,but the construction of knowledge system is still not perfect. Moving towards semiotics,helps Journalism to get rid of the plight. However,if we just take the semiotic theory and method into journalism,journalism can not be really got sublimation,because semiotics can not bring the unique perspective and theoretical point to journalism. The way of journalism moving towards media studies should be based on semiotics,and find the essential relationship between journalism and symbols,which is the inseparable relation between the symbol and the media.Journalism should use the essential relationship between symbols and media to move towards media studies. The core problem of media studies is＂from the perspective of media to understand the human existing way＂,which is the unique theory angle which media studies is able to bring to journalism.
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