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中文摘要：
知识经济时代，知识产权逐步成为企业的核心竞争力资源要素，对其战略性开发和运用也不断走向深入，世界上经济发达国家的跨国公司通过运用基于知识产权的钓饵营销策略。更是将知识产权战略运用提升到一个新的高度。以番茄花园事件为例，建立了基于知识产权的钓饵营销策略的新概念，剖析其运行模式及其作用机理，在开展自主知识产权战略建设创新性国家的进程中，结合我国当前综合国力的现状与实际，提出相应的应对措施。
英文摘要：
Intellectual property fights has gradually become the core competitiveness of the resource elements in knowledge-based economy, the strategic development and the use of it is deeper and deeper, the multinational companies of world＇s developed economies make the use of intellectual property fights to a new level through the use of bait marketing strategy. Explore the concept and content of bait marketing strategy, analyzed its mechanism and its mode of operation, put forward the corresponding countermeasures combined with China＇s current comprehensive national strength and the actual situation in the process of caring out their own intellectual property fights strategy of building an innovative country.
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Patent Quality Indicators and Their Important Roles in Performance Evaluation of China’s National In
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