基于RMP模式,结合R性资源和M性市场分析,从P性产品开发角度出发,本文采用问卷调查、实地考察等研究方法,对河东体育旅游进行研究,明确了河东体育旅游的产品定位,形成以关公文化和盐池文化产品为核心,山体水体自然类产品为辅助的产品线路。
Based on RMP mode, combined with the analysis of the market resources and M R, from product development perspective of P in this paper, using the methods of questionnaire, on-the-spot investigation and study of Hedong of sports tourism, has been clear about the Hedong sports tourism product positioning, the formation of the duke guan culture and salt pond culture products as the core, mountain water, natural product line for auxiliary products.