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中文摘要：
随着旅游市场的迅猛发展,以及旅游出行方式的不断丰富,越来越多的人选择自驾游这种出游方式。然而,当前的自驾游服务体系已不能满足日益多元化和个性化的游客需求,急需对当前旅游市场的自驾游服务体系进行优化升级。文章从研究自驾游的发展现状出发,在分析自驾游服务功能的同时,结合问卷调查法了解游客对自驾游服务的多元化和个性化需求,并配合使用层次分析法进行评价分析。进而构建基于满足游客需求的自驾游服务体系,以期促进自驾游市场更好更快发展。
英文摘要：
With the rapid development of tourism market and the continuous enrichment of travel ways, an increasing number of people choose self-driving travel when they go on a tour. However, the current self-driving travel service system is unable to meet the increasingly diversified and personalized needs of tourists, therefore, it needs to be optimized and upgraded urgently.Based on the research of the current states of self-driving travel and the analysis of the functions of self-driving travel, this paper understands diversified and personalized needs of tourists in combination of questionnaire survey and adopts analytic hierarchy process（AHP） to carry out evaluation and reflection. It is hoped to construct a self-driving service system which can satisfy tourists＇ needs so as to promote better and faster development of self-driving travel market.
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